On-Page Optimization - Title Tags, Description Tags and Internal Linking

On-Page SEO

Written by Administrator

Friday, 13 April 2012 14:36

On-Page Optimization is a method by which we make your various web pages crawl-able by the search engine spider. This makes it easy for your webpage to be indexed on the top position of the SERPs, increases the user experience and drive higher traffic leading to better conversions.

A very important thing that needs to be worked on to completely optimize the website to give results is on-page optimization. Of course there are other marketing strategies that can help your site rank high, but on-page optimization gives guaranteed results as compared to the other methods. In addition, with on-page optimization you will see faster loading times, image compression and code optimization.

As we know a heavily content driven site is sure to be treated well by the search engines. Hence the content on the site needs to be optimized with the right keyword density to help the search engine identify its relevance. While optimizing the content of your site for better ranking, BounceSEO enriches your title tags, Meta tags, Alt tags, images and much more with your targeted keywords. I will also look at the graphics of your site and pay attention to factors like the amount of images on the website as too many images or a very long video will take longer for the website to load. Site load time is a proven metric that Google uses in the algorithm. Additionally we pay attention to the browsing speed and navigation speed of the site this helps to keep the visitor interested in the site.

Title Optimization
Optimizing title tags is important and the foremost step in on-page optimization. BounceSEO ensures to optimize the title tags with the targeted keywords; also the content is designed to give the apt description of the site. Our Title Tag optimization is guaranteed to get you the attention of the search engines and target audience.

Meta Tags Optimization
As assumed this feature no longer holds much significance to obtain rankings on the search engine, we still insist on optimizing it as it is displayed as a snippet on the SERP along with the link of your site. By optimizing this with the required keywords you are bond to get the users attention.

HTML Tags
The HTML tags that include the header tags need to be optimized for a well performing website. Bounce SEO applies our skills in optimizing the h1, h2 and h3 tags for better assessment by the search engine. We include elements like bold, italics and underline in the header content so that they are easily recognized by the search engines. You can be sure that the optimization of your website is in best hands.

Keyword and Content Optimization
As stated by Google content is king, BounceSEO takes this concept very seriously. We design capturing content to give the required information of your service/products and convince them to be a part of your clientele. In order the content reaches the client we nourish it with the right density of keywords for the search engine to appreciate and rank your site. Moreover before setting the keyword we perform a complete research of the competition it faces and scope of it to help your site rank high and meet audiences.

Link Optimization
We optimize the links for your website with the right keywords; this takes care of the outbound and inbound links.

Image and Video Optimization
This is the most ignored part while optimizing your website. Along with web search, search engines also provide a different segment of search called as image search. This is also vital in bringing up the ranks of your website. For a site that consist a lot of images and videos we take special care to optimize them to get search engine attention and get ranked well.

Benefits of on-page optimization by BounceSEO:

Better optimization of content with correct keyword placement.
Optimization of tags like Title tag, Meta tag and alt tag to help ranking on the SERPs
Image optimization for proper crawling of the search engine spider and indexing
Link Optimization with relevant anchor text and keywords
Keyword optimization and through research of the keywords for best ranking results
Appropriate use of HTML Tag.
All white-hat SEO - no unethical methods are ever used
We NEVER place links onto your site for 3-way linking or link networks.
Trusted and dedicated work ethics proven by a 10 year track record.
BounceSEO has NEVER had a client's website penalized by Google.

Last Updated ( Thursday, 19 April 2012 19:40 )

Overlooked On-Page SEO Items

301 Redirects
You can have either “domain.com” or “www.domain.com”. Some people will suggest you to use “domain.com” as it has more benefits than www.domain.com” as per their view. My view is that allowing both type of redirect-access to your site is beneficial than choosing either.

H1 and H2/H3 tags
Using keyword in H1 tags is beneficial. You can use H2 and H3 tags for keywords. These tags allow search engines to get more from your site. Please note that having variation with these tags will benefit a lot.

Title & Description META tag
This is more important for on-site SEO. You need to have less keyword here in order to avoid stuffing. Keep it relevant to your site instead of pitching more competing keywords. The proper optimization of your title and description tags are by far the most important on-page SEO element.

Image alt tag
Your image can’t be read by search engine bots so you need to show them what this image is all about. You can use alt tag to add some keywords which describes the image better and can benefit your site as well. Though alt tags have reduced its weight in google algorithm, relevant keywords will always help.

XML Site Map
If you’re using Wordpress then you have a lot of plugins for generating sitemap. Other content management platforms have their own ways of adding sitemaps. For static site you can use many auto-sitemap generator scripts out there, many of those scripts are free.

Content Frequency
Add fresh content regularly on your site. This forces search-crawlers to regularly index your new pages. You don’t have to publish daily in order to get more checkups from search-bots. Write your content for readers and stick to frequency if possible. Avoid auto-blogger content scrapping.

HTTP Compression & Design
Many sites use content encoding using gzip and this way of compression speeds up loading of sites. Here you need to make sure that your site has less external HTTP calls (say images from amazon aws, widgets, slideshows etc). Less HTTP request you make faster your site will load and help both bots and readers.

Advanced Link Building

Link building is the key to any successful SEO campaign. Through many years of networking and experience, our link build plans cover all aspects of off-page SEO. With a vast archive of high PageRank 1-way links, 3500+ directories, 3500+ article submission resources and a trusted and tested link building method you are sure to bounce to the top of the search engines. Unlike the majority of SEO companies out there, there will never be links placed on your site.

Website Optimization

On-page SEO is the foundation to your link building and your over-all SEO. Did you know that your title tags are the single most important element on your website regarding SEO? With our on-page SEO plans, we will optimize your on-page SEO to include: proper keyword structure within your website, optimization of your title and description areas, enforce proper internal linking and menu structure as well as configure any items in your Google Webmaster Tools account.

Website SEO Audit and Reports

SEO audits and reports are a very important and popular element of SEO. With out a proper plan of attack, it's very easy to get lost in the vastness of SEO. BounceSEO offers complete, custom and manual SEO reports and audits for clients who have a desire to implement their own SEO or have an I.T./Webmaster who can. With SEO reports, we will go through your website page by page, pointing out SEO flaws, the reasoning behind their importance and how to correct them.